Ideal Image Appoints Elizabeth Otero as Chief Marketing Officer



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TAMPA, Fla., November 16, 2021 (GLOBE NEWSWIRE) – Ideal image, the leading beauty brand in North America that makes personal aesthetic and wellness services more affordable, accessible and effective than ever, today announced the appointment of Elizabeth Otero as Chief Marketing Officer of the brand. With over 20 years of prestige beauty experience, Ms. Otero is a creative global marketing and sales manager with extensive experience building, scaling and transforming brands of excellence. . She brings a wealth of knowledge to drive organizational growth, service, product and engagement innovation, while strengthening brand loyalty and customer connection.

“Elizabeth is a dynamic and proven motivational leader, and we are delighted to welcome her to our leadership team, especially at a time of accelerated growth for the business based on consumer demand for our services and experience,” said David Prokupek, CEO of Ideal Image. “As we continue to expand our product and service offerings and grow our digital and physical footprint, Elizabeth brings unique and highly relevant expertise to further strengthen our branding strategy and build lasting relationships with our valued customers. “

With her roots in global prestige beauty, Ms. Otero has the right balance of analytical and intuitive abilities and will draw on her extensive experience to oversee all aspects of marketing including brand, product, loyalty, commerce. electronic and integrated communications with consumers and creative agency partners to drive growth, branding and customer retention for Ideal Image. Prior to joining Ideal Image, Ms. Otero spent most of her career at The Estée Lauder Companies, where she led transformational growth for MAC Cosmetics and Tom Ford Beauty, as Senior Vice President of Global Marketing and Vice President of Global Marketing. President / CEO of International Affairs, respectively. She is currently a member of the board of directors of the Cornell University Alumni Association.

“I am incredibly impressed with Ideal Image’s vision to democratize the industry and make personal aesthetics an affordable luxury for everyone,” said Ms. Otero. “The ideal image is positioned for remarkable growth at the intersection of health, wellness and beauty. The growing acceptance of minimally invasive cosmetic treatments and sharing on social platforms, coupled with the growing emphasis on personal care, is only expected to fuel the explosive growth of the medical spa market. I am excited to be working with the team to further improve services, experiences and relationships with consumers as the business grows exponentially.

About the ideal image Ideal Image is North America’s # 1 aesthetic brand, making personal aesthetic and wellness services more affordable, accessible and effective than ever. Ideal Image believes that “confidence changes everything” and that the only opinion that matters when it comes to how you look and feel is yours. Its mission is to help people look and feel their best by taking a holistic, personalized approach to health and wellness from the inside out. Ideal Image operates as a direct-to-consumer medical aesthetics brand offering free private in-person or virtual consultations through its national tele-aesthetics platform where clients can receive services in one of the nationwide networks of points of care. rapidly growing care from Ideal Image. Ideal Image’s team of experts of over 800 healthcare professionals have performed approximately 20 million FDA-approved treatments and provide clients with real, life-changing results through our full suite of cosmetic services. , including laser hair removal, body sculpting, Botox® and skin rejuvenation services, all backed by our lifetime guaranteed membership program. The company is headquartered in Tampa, Florida.

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Media contact:Hannah Wright, IC[email protected]

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Source: Ideal Image MedSpa



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